For any business building trust and authority is extremely important for success, something that is even more prevalent for small businesses out there. Not only does it encourage loyalty amongst customers but is also effective in attracting new clients too, positioning the business as reliable and reputable.
Northampton is brimming with independent businesses but with people turning to social media and Google to find local services, it has never been so important to stand out from the crowd.
A powerful (and often overlooked) tool to help businesses build both authority and trust, making them easy to find and impossible to forget is blog content. And here’s four reasons why you should be investing in creating high-quality and informative copy for your website.
1. Let everyone know who the expert is
Regular and informative content allows your business to share knowledge and insights within your sector, showcasing credibility and letting your audience know that you know what you’re talking about. This is going to work in your favour when it comes to standing out from your competition, giving prospective customers the confidence they need to choose you.
2. Build rapport with your audience
Blogs offer you a direct line to your audience, allowing you to get across exactly what you want to say to them. Through a friendly and helpful tone of voice you can ensure that your business feels approachable to customers, building a sense of familiarity between you both and ultimately developing a strong connection.
3. Improve local visibility
Posting regular blog content can also increase the chances of your website showing up in searches, especially when discussing topics specific to your area and local keywords. Not only helping your customers to find you but trust you too, as they’ll see a range of helpful and relevant content.
4. Humanise your brand
Finally, blog content helps to showcase your values, what you stand for and most importantly, the people behind the brand. This is particularly important in helping customers relate to you as a person, rather than just a business, building an emotional connection and fostering long-term loyalty.
Need some help getting your blog content started?